Note: This is available as an Expert Analysis delivered via our Professional Services Team. Interested? Email us at firstname.lastname@example.org
This analysis (also known as a "market basket analysis" is designed to help you discover what products to market to the appropriate customer segment in order to maximize repeat orders. You can read more about the nuts and bolts of Affinity Analysis (including "association rule learning"!) in our blog post.
With the insights from this package, there are a variety of marketing campaigns, website optimizations, and product changes a business can make, such as:
Sample report showing analysis of certain pairs of SKUs (LHS and RHS):
If you want to engage our Professional Services team to build the analysis for you, simply open a support ticket here.