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Ask Anita: Revenue Isn't Everything (4/1/15)

We talk a lot about optimizing AOV and LTV - but revenue isn’t the only way to measure the health of your business. Your customers are also doing things like: site search, wishlists, social shares, and adding things to shopping carts. Which of these activities create healthy customers and lead to conversion?

In this edition of Ask Anita, our in-house data expert, Anita Garimella Andrews, answers questions on how to use your data to learn which microconversions lead to sales, and how to optimize around them. 

Blog recap post with highlights here, or check out the full video below.

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