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Ask Anita: Email List Checkup Edition (3/17/2015)

Good email list hygiene and effective segmentation are key to making email marketing work for you. If you want to up your retention game, where you should start? With your data, of course!
In this edition of Ask Anita, our in-house data rockstar, Anita Garimella Andrews, provides quick tips, Q&A, and expert advice on the nitty gritty of using your data to manage and segment your email lists.
Recap blog post with highlights here, or check out the full video below.

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