Mobile’s influence is growing exponentially, yet many companies are overlooking its power as a marketing channel.
In this edition of Ask Anita, our in-house data expert, Anita Garimella Andrews, provides quick tips, Q&A, and expert advice on how to use your data to make sure your mobile strategy is on point (and we’ll let you in on a secret: mobile is actually three channels, not one. How do you decide where to focus your efforts?).
Recap blog post with highlights here, or check out the full video below: