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Ask Anita: Mobile Edition (4/15/2015)

Mobile’s influence is growing exponentially, yet many companies are overlooking its power as a marketing channel.

In this edition of Ask Anita, our in-house data expert, Anita Garimella Andrews, provides quick tips, Q&A, and expert advice on how to use your data to make sure your mobile strategy is on point (and we’ll let you in on a secret: mobile is actually three channels, not one. How do you decide where to focus your efforts?). 

Recap blog post with highlights here, or check out the full video below: 

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