You've heard of a cohort analysis, which is quantitative - in most cases, time-based - before, but a qualitative cohort? What's that? In this tutorial, Implementation Team Lead Sal Calvo explains what qualitative cohorts are, why they're important, and what you need to create your own analysis.
One of the most valuable assets in Google Analytics (GA) are called channels. Channels define the type of traffic that visits your site; an analysis of your channels allows you to see if your money is being spent wisely and where to refocus your efforts. While GA channels don't automatically come into Magento BI, don't fret - this tutorial lets you in on how to replicate the channels in your Data Warehouse.
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